1. Who We Are
HM EQPiX ("we", "us", "our") operates this online store selling tech gadgets, anime-inspired light boxes, and lifestyle products. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the rights you have over it. By using our website and placing an order, you agree to the practices described here.
2. Information We Collect
We collect information you provide directly and information gathered automatically as you browse:
- Identity & contact data: name, email address, shipping and billing address, and phone number.
- Order & transaction data: products purchased, order value, and payment confirmation (we never store full card numbers — see below).
- Technical data: IP address, browser type, device information, and pages visited.
- Marketing data: your preferences for receiving marketing from us and your communication preferences.
3. How We Use Your Information
We process your personal data on the following legal bases and for these purposes:
- To fulfil your order — process payment, ship products, and provide customer support (performance of a contract).
- To communicate with you — send order confirmations, shipping updates, and respond to enquiries.
- To improve our store — analyse browsing behaviour to enhance products and user experience (legitimate interest).
- For marketing — send newsletters and offers where you have consented; you can opt out at any time.
- For legal compliance — meet tax, accounting, and fraud-prevention obligations.
4. Payment Security
All payments are processed by PCI-DSS compliant payment providers over encrypted (SSL/TLS) connections. HM EQPiX does not see or store your full credit or debit card details. Card data is transmitted directly to our payment processors.
5. Cookies & Tracking
We use cookies and similar technologies to keep your cart working, remember preferences, measure traffic, and personalise marketing. You can control cookies through your browser settings. The main categories we use are:
- Essential cookies — required for the store, cart, and checkout to function.
- Analytics cookies — help us understand how visitors use our site.
- Marketing cookies — used to show relevant ads and measure campaigns.
6. Sharing With Third Parties
We share data only with trusted partners who help us operate our business, including: our e-commerce platform (Shopify), payment processors, shipping and fulfilment carriers, email and marketing tools, and analytics providers. These partners are contractually required to protect your data and use it only for the services they provide to us. We never sell your personal data.
7. International Data Transfers
As we ship worldwide, your data may be transferred to and processed in countries outside your own. Where this happens, we rely on appropriate safeguards (such as standard contractual clauses) to ensure your data remains protected.
8. Data Retention
We keep your personal data only as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements. Order records are typically retained for the period required by tax law.
9. Your Rights (GDPR & Similar Laws)
Depending on your location, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your data ("right to be forgotten").
- Object to or restrict certain processing.
- Request portability of your data.
- Withdraw consent for marketing at any time.
To exercise any of these rights, contact us at Contact@HMEQPiX.Shop. We will respond within the timeframe required by applicable law.
10. Children's Privacy
Our store is not directed at children under 16, and we do not knowingly collect data from them. If you believe a child has provided us with personal data, please contact us so we can remove it.
11. Changes To This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date.